Strategy | Brand Platform | Content

Your brand is what sets you apart and lets your mission shine in our cluttered consumer landscape. Some brand elements are intangible (reputation, customer experience, personality), while others are visible (logo, tagline, online content). Whether seen or not, all brand elements need to be defined in order to work together seamlessly.

An effective brand is examined in minute detail within a brand platform. Your brand platform is the foundation from which you can develop strategy that guides how you will engage your audience through marketing and public relations. The tactics you identify from your strategy is where you can bridge the divide between where your organization is today to where you want it to be tomorrow.

No, it’s not easy. And? The effort is worth it.

WordBridge helps you build your brand platform, define your communications strategy, and tell your story through messaging, marketing, and public relations tactics.

Let’s get started!

Services

Plan it |

So, you have a brand platform.  Now what?

Well, what are your goals? Increase sales? Awareness?  Influence?  A strategic communications plan gets you organized, and it doesn’t need to be complicated  to be effective. A realistic plan will keep you and your team focused on the same goals, allowing you to resist the urge to go after all. the. shiny. things. our digital landscape has to offer!

Strategic Planning | Quarterly or Annual plans
Hourly Consultation | Ongoing or multiple-hour packs

Build it |

Does your story roll off your tongue? Wait, back up. Do you know your story, or your brand? Bringing a fresh perspective, and working collaboratively with you and your team, I’ll help you identify your brand platform, your audiences, your story lines and the most effective channels that will raise the value and awareness of your brand. A communications landscape assessment looks at and evaluates all your existing content to see what’s working, and what isn’t.  I help you identify your main storylines, your tone and your unique position in your category.

Communication Landscape Assessment | Stakeholder Identification | Brand Discovery | Messaging Platforms | Story Development

Tell it |

Brand platform? Got it. Communication Plan? Check. Your foundation is now in place. Now what?

How are you engaging your target audience? Strategically or whenever you can find five minutes? I create your content with an appropriate, approachable tone and a realistic cadence to the audience and delivery channel.

More than just hitting a word count or character limit, I craft your messages so they align with your strategic goals. I help you take your ongoing or special project communications from here to there.

Content Calendar | Storyline Matrix | Message Development

Newsletter | Website | Social Media | PowerPoint
Success Stories | Blog Posts | Executive Communications
Electronic Marketing | Press Kits | Media Outreach | Media Tours

Taste it |

Does your brand involve food? I can help you connect with social media influences for ambassador work, and  I’m also a recipe developer who can load you up with owned recipes for your feeds and blogs.

Work Samples |

Work Sample | Launching Oregon’s National Career Readiness Certificate (NCRC)
Work Sample | Communicating Safety & Soundness
Work Sample | A Pear Refresher PR Campaign
Work Sample | Oregon Watershed Enhancement Board Change Guide
Work Sample | YWCA of Greater Portland Reinvention Flyer

About

Laura Wieking, Owner & Chief Narrator

I don’t hesitate to dive into a client’s communication habits to figure out what works, what doesn’t, and what is missing. I am happiest digging through complex and unorganized source material to distill and deliver audience-engaging content across multiple platforms and through a variety of public relations channels.

Under my WordBridge banner, I develop communication strategies and content to help clients tell their brand story while retaining its integrity and unique essence. I create and execute plans to help private, public and nonprofit organizations move through work-a-day communication strategies as well as significant business changes.

During two decades as a strategic public relations and communications pro, I’ve placed the national media spotlight on the Northwest’s luscious pear crop, coaxed regional media to tell the people side of finance through credit unions, created foundational messaging and PR tools for statewide government initiatives, managed ongoing website content programs, run customer success story programs, defined social media strategies, planned and executed events, and launched public relations programs.

Outside of work, you’ll find me knitting, cooking, or traveling with my husband and tweener. I also try to keep up with my corgi pup, London, but he has me wrapped around his stubby little paws.

I want to work with entrepreneurs, schemers, and dreamers. Is that you? Let’s get started!

Let’s work together

I think a great place to start is an in-person conversation. I’d love to take a little time to learn more about where you’re at today, and see if we are a good match to get you to where you want to be.

The form below will get us started on an email thread, or call me at 503.504.7676